The Board of Directors Mentality: Building a Powerful Personal and Professional Network
- Bobby & Lisa Campbell

- Jun 22, 2024
- 3 min read
Updated: Apr 4
Having a “board of directors mentality” is an invaluable approach to scaling success. Just as a company relies on a board of directors for guidance, expertise, and strategic decisions, individuals can benefit immensely by curating their own personal and professional networks. These networks act as a sounding board, offering advice, support, and connections that can exponentially accelerate growth.
The Importance of Your Network
The people you surround yourself with—your personal board of directors—determine how large, how fast, and how stable your business can grow. A robust network provides not only resources and opportunities but also the stability needed to weather challenges and the insights required to innovate.
Overcoming Common Networking Challenges
A frequent issue many face is the belief that they don’t know enough like-minded individuals who share their goals. However, in our experience, while few people have actively pursued economic independence, the desire for it is widespread. The challenge lies in knowing where to begin and how to identify and build the right network.
Identifying the Right Fit for Your Network
There are straightforward methods to determine if someone is a suitable addition to your network. Here are some critical attributes to consider:
1. Track Record of Success
• Look for individuals who have “trophies on the wall.” These are people who have demonstrated their ability to win, whether in business, sports, academia, or any other field. Their success stories not only inspire but also provide a blueprint that you can learn from and adapt to your own journey.
2. Influencers and Leaders
• Prioritize connecting with networkers—those who are not just followers but leaders in their own right. They are shepards not sheep. These are individuals who influence others, lead by example, and have a knack for bringing people together. Networking with networkers multiplies your reach and opens doors to new opportunities and resources.
3. Passion and Commitment
• Seek out those who have gone “all in” on something in their life. Passionate individuals bring energy, dedication, and a relentless pursuit of their goals. This could be someone who has dedicated themselves to their family, faith, sports, the military, or even a hobby like video games. The common denominator is their commitment and the heart they put into their endeavors.
Understanding Frequency Bias
Frequency bias is the phenomenon where, once you become aware of something, you start noticing it everywhere. This principle applies to building a high-powered network as well. Once you start looking for the right qualities and individuals to work with in your network, you’ll begin to see potential value aligament all around you.
By making you aware of this bias, we aim to help you recognize opportunities to connect with the right people already in your network more frequently and easily. The key is to keep it simple and identify connections that align with your goals and values.
Our Moral Obligation
We believe it is our moral obligation to teach you how to put the right ingredients into what you are setting out to build. A well-curated personal and professional network is essential for achieving economic independence and long-term success. By focusing on the right attributes—trophies on the wall, Shepards not sheep, or “all in” players—you can create a powerful board of directors that propels you towards your goals.
Adopting a board of directors mentality is about being intentional with the relationships you build. Surround yourself with winners, leaders, and passionate individuals, and watch how your business and personal growth accelerate. Remember, the right network is not just about quantity but the quality of connections that provide guidance, support, and opportunities. Embrace the frequency bias and start seeing the potential in those around you, and you’ll be well on your way to building a network that drives success.
By following these principles, you can create a network that not only supports your ambitions, you support theirs, but also helps you achieve them faster, with less effort, and more effectively than ever before.
-Bobby Campbell

Comments