Leading Through Questions: The Power of "FORm" Leading conversations
- Bobby & Lisa Campbell

- Nov 1, 2023
- 3 min read
Updated: Apr 19
Effective leadership is not just about issuing orders or making decisions; it's about understanding and connecting with the people you lead. One of the most powerful tools in a leader's arsenal is the ability to lead through questions. By asking the right questions, leaders can gain a deeper understanding of their team members, build trust, and guide them towards higher ground. In this article, we'll explore the concept of leading through questions, the importance of strategic conversations, and introduce the acronym "FORM" as a structured approach to fostering meaningful discussions.
The Art of Leading Through Questions
Leading through questions is a leadership style that prioritizes inquiry over assertion. Instead of always providing answers or directives, leaders seek to understand their team by asking thoughtful and open-ended questions. This approach is based on the idea that people are more motivated and engaged when they feel heard and valued.
Not all questions are created equal. There are general and strategic conversation topics that leaders can employ depending on their goals and the level of trust within the team.
General Topics for Conversation
Family: Starting with discussions about family can create a comfortable atmosphere, as it's a universally relatable topic. You can ask about their family, upbringing, or their own family life, demonstrating your genuine interest in their well-being.
Occupation: Talk about their current role and career path. Ask about their achievements, goals, and challenges in the workplace. This helps you understand their professional identity and ambitions.
Recreation: Inquire about their hobbies, interests, and passions outside of work. This can reveal a lot about a person's character, as well as provide opportunities for bonding over shared interests.
Strategic Conversation Topics
While general topics serve as a foundation, strategic conversations are the key to effective leadership. These discussions aim to uncover deeper motivations and aspirations, guiding individuals toward higher ground.
Motivation: This is the pinnacle of strategic conversations. By asking questions related to an individual's motivation, you delve into their desires and ambitions. You can explore why they chose their career path, what drives them, and what they envision for their future. Understanding their motivations is crucial for effective leadership because it allows you to align their personal goals with organizational objectives.
The Importance of Strategic Conversations
Why is it essential to have a plan for strategic conversations in leadership? The answer lies in the power of understanding and motivation. Here are a few reasons:
Trust Building: Trust is the cornerstone of effective leadership. By delving into strategic conversations, you demonstrate that you care about your team members' individual growth and development. This fosters trust and a sense of belonging.
Alignment: When you understand an individual's motivations, you can align their goals with the goals of the organization. This alignment leads to increased productivity and a sense of purpose among team members.
Inspiration: By exploring their motivations, you can inspire and empower your team to reach higher ground. Knowing what drives them allows you to provide guidance and support that is tailored to their needs.
Accountability: Leaders who engage in strategic conversations are better equipped to hold their team members accountable. When goals are aligned with motivations, individuals are more likely to take ownership of their responsibilities.
The FORM Structure
The FORM acronym - Family, Occupation, Recreation, and Motivation - offers a structured approach to leading through questions. Starting with common ground topics like Family, Occupation, or Recreation, you lay the foundation for trust and connection. Once trust is established, you can delve into Motivation, reaching the higher ground of understanding and empowerment.
In conclusion, leading through questions is a powerful leadership tool that can transform your team's dynamics. By focusing on FORM conversations and emphasizing the importance of strategic discussions, you can build trust, align goals, inspire, and ultimately lead your team to higher ground. Remember that all conversations start on common ground, but it's the trust and understanding cultivated through strategic questions that lead to truly meaningful and healthy interactions.
- Bobby Campbell

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